Design to satisfy real needs rather than transient fashionable and market-driven needs

Design to minimise the ecological footprint of the building, reducing resource consumption including energy and water.

Design to use locally available materials and resources wherever possible.

Design to harness solar income (sun, wind, water/sea power and bio-mass) rather than non-renewable fuel such as fossil fuels.

Design to enable separation of components of all materials at the end of the building’s life (including the fixtures, fittings and furniture) in order to encourage recycling and/or reuse of the components.

Design to make use of reused and recycled components where they are available.

Design to exclude the use of substances toxic or hazardous to humans or other forms of life at all stages of the lifecycle of products/materials

Design to educate the building users, thereby creating a more equitable future.

Design to foster debate and challenge the status quo.